2017 brought a radical new arrangement of changes in the way organizations showcase their items and administrations, advertisers attempt to enhance their positioning with site design improvement (SEO), the way individuals surf the web and significantly more. Yet, there are additionally drifts that demonstrated powerful for 2016 systems and will keep on working in 2017.
As per hubspot.com, in the U.S. alone, a normal of 12 billion web looks are directed every month. Website optimization will pick up significance more than whatever else as it causes you drive quality movement, get perceivability, help your image and loan your business the validity it needs to succeed. All things considered, what is the purpose of making so much substance and designs on the off chance that it isn't unmistakable to the gathering of people when they run look inquiry.
In 2015 additionally, advertisers understood the estimation of SEO, adjusting their substance for clients' needs and versatile streamlining for better outcomes. All things considered, half of all portable pursuits are led in the expectation of discovering nearby outcomes, and 61% of those hunts result in a buy, as per searchenginewatch.com.
Searchengineland.com recommends SEO is the way toward driving movement from the 'natural', and 'paid' sources to win the rodent race of positioning on web index result pages (SERPs). Despite the fact that web index rankings continue changing every once in a while (it's ordinary), ensure that you have fabricated your website in the correct way and consistently presenting quality substance on drive a constant flow of movement to your pages. An article in Quicksprout.com states that the normal substance length for a website page that positions in the main 10 comes about for any catchphrase on Google has no less than 2,000 words.
In 2015 we were pondering which SEO patterns will end up being the real hits of 2016? Here, we convey to you a restrictive report on SEO patterns and improvements that demonstrated compelling in 2016 and are set to shake the world in 2017 for those savvy enough not to miss the open door. Observe!
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1. Social Content Continue to Gain Prominence
In the coming circumstances, content from online networking, for example, Facebook, Twitter and LinkedIn will acquire significance on the SERPs. Officially, 76% advertisers utilize Social Media to help and lift SEO, refers to an article distributed at Impactbnd.com. In 2017, advertisers will do everything conceivable to make their Facebook posts or tweets rank higher on the SERPs.
Isn't that stunning?! We anticipated that more web-based social networking substance will be filed on Google and other prevalent web crawlers, for example, Bing and Yahoo. This will thus obscure the lines amongst 'web' and 'web-based social networking' as far as SEO systems. Along these lines, be set up to discover, gather and utilize your profitable social substance for improving your page for most extreme perceivability. For mark names, online networking profiles are among the best outcomes in seek postings. For example, on the off chance that you seek "Designhill" on Google, the organization's Facebook page, Twitter profile and the LinkedIn page show up as the best postings. See with your own eyes!
Blog.kissmetrics.com states that connects to content on Facebook, Twitter, LinkedIn, Google+, YouTube and other informal organizations help the web crawler crawlers comprehend what sites are valid and ought to be positioned for what catchphrase phrases.
2017 Update: Social Media content got considerably more noticeable in SERPs, through Google's Knowledge Panel and Scrolling Carousel.
2017 Update: Social Media content got considerably more noticeable in SERPs, through Google's Knowledge Panel and Scrolling Carousel.
2. Videos Will Still Rule
We as a whole realize that recordings are an extraordinary method for keeping group of onlookers connected with and engaged. Yet, do you realize that by utilizing enough recordings, you can enhance the positioning of your page on the SERPs. A report by Marketing Land expresses that recordings make for 62% of all Google searchesuniversally. In addition, Google has begun offering thoughtfulness regarding mixed outcomes/looks. Things being what they are, the reason not snatch this chance to show up on the primary page of list items by incorporating a connecting with video in your substance? As indicated by Quicksprout.com, recordings get 50 times betterorganic page positions in Google as against plain, static content outcomes. Likewise, video looks accumulate 41% higher active clicking factor when contrasted with plain, static content substance, as per Relesoo.com.
Numerous advertisers drove their advanced promoting motor with the fuel of Video SEO in 2015. Furthermore, we anticipate that more advertisers and organizations will grasp the pattern of recordings in the coming year as well. Take a look at what a mixed item looks like for the inquiry question "777 inherent 4 minutes".
Presently, the best way to show up in the web index pages like this is by transferring your recordings on You Tube or through video SEO. It is critical that Google can discover your video content, effectively list it and show your video content when particular watchwords are entered as hunt terms.
Optimization Has Become Crucial
Is your business website mobile-friendly? Your audience is no longer in one place. People use all sorts of devices such as tablets, smartphones, laptops, phone watches to browse web. Keeping this in mind, plenty of brands went mobile-friendly back in 2015. And we anticipated that more brands took up this trend in 2016. And with the announcement of Mobile-First Index to come in 2018, mobile optimization will become the norm, rather than exception. So, it’s high time you changed the way you conceptualize and create SEO strategies for mobile searches.
Neilpatel.com states that the total number of searches on mobile devices has seen a 43% increase year-over-year. Also, Google’s algorithm update this year ensured that mobile-friendly websites get a search ranking boost on mobile searches. As more and more people use mobile to surf the Internet, Google decided to make it easier to find relevant, mobile-optimized websites. So, it now uses mobile-friendliness as a factor in ranking search results. If you’re still not convinced, here are just 5 stats that will make you go mobile-friendly in 2017.
- 4 out of 5 consumers use smartphones to shop. (Source: Convinceandconvert.com)
- 70% of mobile searches lead to online action within an hour. (Source: Socialmediatoday.com)
- Over 1.2 billion people access the web from their mobile devices. (Source: Mobify.com)
- Global mobile traffic now accounts for 15% of all Internet traffic. (Source: Newtarget.com)
- 95% smartphone users have searched for local info. (Source: Adwords.blogspot.com )
Therefore, make sure that mobile optimization finds a prominent place in your SEO strategies for the upcoming year to stay ahead of your competitors. Make sure that everything on your site, from colors to fonts and from content to logo design, is mobile optimized.
4. Voice Search Function a Must
These days, people who are on the go use voice search simply because it is more convenient and safer, especially when someone is driving or multi-tasking. It is becoming a huge part of mobile usage as it has taken away the pain of typing keywords to run a search query. Almost all mobile devices have a voice search functions. The popularity of voice searches has been spurred by Microsoft, Google, and Apple launching their own versions of advanced voice-responsive assistants – Cortana, Google Now and Siri.
Even ‘Domino’s Pizza’ has a ‘voice-ordering feature. However, make sure that your content is easily searchable through voice searches by using long-tail keywords, which are more likely to be spoken than conventional keywords. Google Study finds voice search mostly used to ask for directions. For teens, doing a voice search while watching TV (59%) and while with friends (57%) are the highest use cases, according to marketingland.com. Whereas for adults, voice searching is done the most while watching TV (36%), followed by when with friends (24%) and while cooking (23%).
5. Content Aggregation will get Bigger & Better
According to Digitalcurrent.com, Knowledge Graph, wiki, local, maps, social media, news, images and videos make for 85% of Google search results. These stats indicates that now people look for sources that provide all relevant information for a particular subject or topic that at one place.
A blog published at imediaconnection.com explains that content aggregation is a practicalway of finding, collating, amassing, consolidating, presenting, sharing, and displaying content around pre-specified set of criteria to appeal target audience. If you too are planning to do so, make sure that you collect and curate content from different, high-authority sources and display it at one place for your users to see to build your authority.
A great example of content curation is using the humble newsletter, Next Draft by Dave Pell, who has amassed over 160,000 subscribers to his daily email which shares the most interesting stories in business, culture, and tech, an article in Jeff Bullas explained. Another example is Inbound.org which was built by Moz and Hubspot to increase their reach even further.
6. The Craze of Mobile Apps Grows
According to Tech Crunch, mobile apps account for 52% of all time spent on online digital media. Another report available on the Internet reveals that users spend 89% mobile timeusing apps. This is the reason for more and more businesses planning to explore the advantage of mobile apps.
As discussed above, use of mobile for web search is on an all-time rise and apps just make the work easier. Just few more years and mobile apps are sure to overpower desktop and mobile websites. An article in searchenginejournal.com states that 85% of people prefer native mobile apps to websites. Feature your brand prominently in the app name and make sure you have proper links to apps for better search rankings Also, you must ensure that app optimization tops your list of SEO optimization. There are several brands that are benefiting from prominent mobile app visibility in Google’s organic search results. Have a look at what happens when you search eBay in Google. The app page URL presents a powerful opportunity to “occupy” the first page of Google SERPs.
7. Local SEO to Become Even More Important
This trend is only going stronger over the years. According to Entrepreneur.com, local SEO is likely to gain solid grounds in the coming days. As a marketer, you have to let Google know where you are located and what you are offering so that your chances of showing up on pages, especially in front of the relevant audience, increase. It is must to have your local pages which will include the name of your business, address etc. with Google, Yahoo and Bing.
Since Google came out with its “Pigeon” update, local SEO has gained significant prominence forcing businesses and marketers to focus on a local tangent. So, ensure of having location specific keywords and personalize content basis your target audiences’ location to stay ahead in the game. Check out some stats to know the benefits of ranking in local search results.
- Local searches lead 50% of mobile visitors to visit stores within a day. (Source: Searchengineland.com)
- More than 60% consumers have used local information in ads. (Source: Business2community.com)
- 50% mobile searches are conducted in hopes of finding local results. (Source: Business2community.com)
Your listing in the local pages can increase consumer engagement with your business and your ranking. For instance, check out this example of three hospitals. The one that has the highest number of reviews ranks the highest. (Image source: Search Engine Journal)
2017 Update: Even though there are changes in how to do effective Local SEO, its importance hasn’t diminished – especially for small brick-to-brick businesses.
To conclude, you must brace yourself in expanding your presence on social media, instilling videos of your business in your content so that you get Page 1 ranking in Google. A good ranking ultimately helps you build strong influence and enhance your brand name amongst your audience. So, don’t miss out on any latest update by Google and trends in search rankings to shine out in the crowd. The better SEO strategies you have, the more benefits you will have.
So, concentrate on creating fresh and quality content that you can and promote it across all social media channels such as Facebook, Twitter, LinkedIn, etc. By just doing this, you will find that your search rankings have improved tremendously. The next step would be to sustain the rank by posting fresh and unique content and videos regularly.
Though trends keep on changing, these 7 SEO trends still dominate the scene in 2017. While some of them will become extinct like the dinosaur, some will evolve and outlast the rest. Nevertheless, we’re sure by embracing these trends, you’ll be able to spearhead the market.
Did we miss out anything important? Please leave your comments and let us know.
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